About Auto Range · Established 1 December 2015
Direct sourcing.
More visibility.
Before the bid.
Auto Range Car Sales Limited was established to buy and ship cars from the United States directly to customers in Ghana, reducing the role of the usual local dealer middleman while giving the customer more information before a bid is placed.
Company media
USA → Ghana
Why the company exists
Know more about the vehicle before deciding.
The concern
One concern behind Auto Range was the risk of buyers receiving heavily damaged auction vehicles that had been repaired and resold without the buyer knowing the extent of the earlier damage.
The response
Auto Range sends the auction pictures, arranges a physical inspection when the customer is interested, discusses the report, and only bids after the customer gives the go-ahead and a budget.
The route
Once a vehicle is won, its location is used to determine which of the company's shippers in six U.S. states is closest, helping avoid extra towing cost before the next leg toward Ghana.
01
Source directly
Auto Range is licensed to buy from COPART and IAA, allowing the search to begin at the U.S. auction rather than on a local dealer lot.
02
Inspect before the bid
When a customer is interested in a vehicle, a representative goes to its location, inspects it physically and reports back before the customer decides whether to proceed.
03
Route with purpose
After a vehicle is won, it is assigned to the closest shipper among Auto Range's shippers in six U.S. states to avoid extra towing cost.
Operating principle
See it. Inspect it. Approve it. Then we bid.
Questions
Straight answers before you start.
The answers below reflect the Auto Range process described in the company brief, from auction sourcing and inspection through customer approval and shipping coordination.